[Online Reputation Management](https://www.profilemonk.com/blog/online-reputation-management-strategy-for-seo/) : Guide for Business

ORM is the practice of monitoring and addressing negative comments about your brand online. ORM can help businesses to address stories in the media that portray them in a negative light. By reacting to bad news in a positive way, ORM can help businesses to maintain a positive public image.

What are the benefits of ORM for businesses?

ORM provides businesses with a way to collect feedback from customers and assess their reputation. It also helps businesses to make sense of the data collected and identify areas for improvement. Additionally, ORM can help frontline sales reps to request reviews on customers' behalf.